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New SEO project for a 3 letter acronym

We have been asked to improve the search engine optimisation of the Jaguar Drivers' Club website but it is quite a tricky one.

The website ranks very well, usually on the first page of Google with the location set to UK, when searching directly for terms such as "Jaguar Drivers Club", "Jaguar Club" or "Jaguar Driver" but the club is also know as "JDC". This presents a difficult task. How many companies and organisations will want to be found simply by searching for "JDC"? I have no idea but the Junior Darts Corporation are currently being found first.

We will see how we get on... we will post a further report soon.

UPDATE: An now the results for the JDC term...



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